About Us
About Us
We’re a Great Britain–based online retailer specialising in road bikes, mountain bikes, parts, accessories, and cycling apparel. Our mission is to combine the personal attention you’d expect from a top local bike shop with the convenience and rich, interactive experience of online shopping. Everything we do is designed to help you feel informed, supported, and confident in every product you choose.
You might have noticed that THEBYK offers some of the most competitive prices around. How do we do it? As an independent British online retailer, we work directly with manufacturers, skipping the agents, importers, wholesalers, and distributors that usually add extra costs. By cutting out these middlemen, we can pass the savings directly to you — where they should be.
While there are hundreds of bike shops across Great Britain and a growing number of online retailers, THEBYK offers the best of both worlds. Shopping with us online doesn’t mean compromising on the personalised service you’d expect from a local bike shop. In fact, we go a step further by providing a range of services designed to make buying your next bike easier and more enjoyable. Some of these include
These services are backed by our expert Customer Service Team — we like to call them our “gear heads.” Every member of the team has deep technical knowledge, and we pride ourselves on sharing it in a friendly, straightforward way. We love cutting through the jargon. Give us a call with a technical question, and we’ll make sure you leave feeling confident and informed. Prefer email? You can expect a fast, clear response every time.
At THEBYK, we aim to offer the personalised service you’d expect from the best local bike shops — without sacrificing the dynamic, interactive experience of online shopping. From our in-house photography and video reviews to rider-written product descriptions, we make full use of the web to help you feel informed and confident about every product we sell. We know that the more you understand your gear, the more satisfied you’ll be with your purchase.
When you order a bike from THEBYK, our team treats it as if it were their own. Every build is handled with care and precision through our detailed Pro Build process, honed over years of experience. We combine our expertise with your specific needs to deliver a bike that shifts smoothly, brakes reliably, stays in tune, and provides years of exceptional riding enjoyment.
Have questions? We’re here to help. Whether you’re shopping for a new high-quality bike, parts, clothing, or accessories, we hope to be your go-to resource and guide every step of the way.